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Tuesday, 15 Oct 2013

New research by IBM and NIEIR: Reinventing Australian Enterprises for the Digital Economy

A new study based on research by the National Institute of Economic and Industry Research (NIEIR) forecasts that significant gaps will open up between major Australian enterprises that actively transform their operations for the digital economy and those that stick to business as usual.

The study examines what digital transformation means for individual enterprises. What is at stake for organisations? What metrics do boards, CEOs and other executives need to monitor and improve? What will success look like in an increasingly digital economy? To answer these questions, IBM commissioned original research from NIEIR to form a view of the future for Australian enterprises across seven key sectors: financial services, retail, telecommunications, mining, public administration, health and higher education.

Learn more about how these findings will help you and your enterprise prepare for the era of smart.

Six of the changes that are already occurring and which will become even more significant between now and 2025 are:

1. Heavy dependence on digital technology – Broadband internet access is becoming faster and more ubiquitous. Cloud computing, mobile devices and other innovations are also reinventing the way businesses and governments work and relate to customers.

2. Close connections with and between customers – New technologies have supported the development and adoption of social media, enabling unprecedented real-time connectivity between organisations and customers, and among customers. Technology is also making it possible for large enterprises to form more personal and tailored relationships with individual customers.

3. Customers and employers have new demands – As digital technologies make it possible to deliver value, interact with customers and work anywhere at any time, individuals increasingly expect to have this constant connectivity. These expectations will shift even further as today’s children – the ‘digital natives’ – become consumers and workers.

4. Organisations are becoming flatter and more agile – As information flows grow, automation increases and speed becomes critical, organisations are dismantling traditional hierarchies in favour of flat, flexible structures.

5. Big data is changing decision making – Organisations are gathering and analysing more data to help them make better decisions more quickly.

6. Sources of competition are increasing – Digital technologies make it easier for Australian organisations to expand nationally and internationally, and to leverage global infrastructure such as cloud computing facilities. The flipside is a sharp rise in competition within Australia, as domestic groups expand and foreign groups can more easily sell to local customers.

Thursday, 12 Sep 2013

Peel in top 10 – BTA

The Peel region is performing in Australia’s top 10 regions in terms of preparing for their digital future according to Broadband Today Alliance (BTA) Co-Chair Matt Schultz.

Mr Schultz, in Mandurah this week to conduct the BTA bi monthly seminar with its members across Australia and New Zealand said, “BTA has noted the progress of the Peel region, led by iPeel in partnership with the City of Mandurah and Regional Development Australia (RDA), in identifying the economic and social opportunities presented by the NBN rollout and definitely sees it in the top 10 in Australia.  They have presented a solid strategy and are working well in implementing small projects the community can use, such as the Community Service and Business Locator applications on the RDA Peel web site and larger projects such as the NBN CCTV project and free wi-fi precinct in Mandurah.”

The BTA seminar was conducted using a webinar application that enabled people present at the meeting to communicate with and participate in presentations being made from Alice Springs and New Zealand.  The same application is available for use by any person or organisation in the Peel by contacting the RDA.

iPeel Chairman Rhys Williams said today, “This was an event that has put Peel on the National map in terms of us preparing for a digital future.  It highlighted use of the available technology to connect people across nations and enable them to exchange information and ideas.  Also to have our local efforts recognised by the BTA is an achievement in itself and all credit must go to the passionate members of iPeel.”

The seminar heard about progress on broadband initiatives being undertaken in the Peel, the Northern Territory and Wanganui in New Zealand.

“The Peel region needs to maintain its momentum in this space, particularly improving the awareness of businesses of the benefits of digital technology to productivity, but more important is the identification of a digital champion for the region.  This will be someone who can see the benefits a digital future will offer the Peel region in economic, social and environmental terms” Mr Williams said.

People interested in Peel’s digital future should visit for further information.

Thursday, 08 Aug 2013

RDA Fund to provide $10 million for Mandurah Aquatic & Recreation Centre

The Hon Catherine King MP, Minister for Regional Australia, Local Government and Territories announced yesterday that the City of Mandurah had been successful in its application to the Regional Development Australia Fund for $10 million towards the redevelopment of the Mandurah Aquatic and Recreation Centre.

Minister King praised the efforts and persistence of the City of Mandurah, RDA Peel and the Member for Brand, The Hon Gary Gray MP in making Government aware of the need for this project to proceed.

Redevelopment of the Mandurah Aquatic and Recreation Centre, which currently caters for over 600 000 visitors per year, includes:
- New 50 metre pool
- New leisure pool
- Refurbished 25 metre pool
- New spa area
- New multi-purpose sports courts
- New wet/dry changerooms
- New clubroom
- New gymnasium
- Improved access & parking
- Improved storage & administration space





Tuesday, 25 Jun 2013

Find Community & Social Services with new Locator

Working in partnership with the Peel Community Development Group (PCDG), RDA Peel has developed the Services Locator.

The Services Locator at was developed as a joint initiative using data collected by RDA Peel while conducting sector mapping of the community and services sector.  RDA Peel identified that the information could be used by residents and visitors to the region to locate relevant community and social services and provide benefits to workers in these sectors by enabling them to refer clients to appropriate services.

Community members and visitors to the Peel are encouraged to use this facility, which provides detailed location maps and links to the services featured, and to provide feedback on its functionality.

RDA Peel has formed a partnership with the Peel Chamber of Commerce and Industry to develop a business locator for the Peel region based on a similar model.

Tuesday, 25 Jun 2013 to support NBN rollout will be activated on June 30, 2013.

This web site, developed by RDA Peel with funding obtained through the Department of Regional Australia, Local Government, Arts and Sport’s NBN Readiness Funding (Round 2), will:

•             Become a central site for all digital initiatives being undertaken in the Peel – one place community and businesses can visit to identify opportunities for their digital future

•             Promote the Digital Enterprise Program to SMEs and NFPs and encourage participation in the program

•             Promote the Digital Hubs Program to residents and encourage participation in the program

•             Become a repository for digital resources about local heritage and community stories

•             Highlight and celebrate digital innovation

The objectives of the web site are to:

•             Raise awareness of broadband within the Mandurah community

•             Present ideas and uses of the technology

•             Assist business with developing their digital presence

Community and business are encouraged to explore the site to view information about how super fast broadband can benefit the region in terms of development and health and education; and examples of how other parts of Australia are using it to enhance quality of life and business productivity.

Monday, 17 Dec 2012


Acceptance of the Building the Peel’s Digital Future strategy by the Peel Regional Leader’s Forum (PRLF) at their meeting on December 14 is the first step in deciding the way to a digital future for the region after the strategy was endorsed by the RDA Peel Committee.

The Chair of Regional Development Australia Peel, Coral Richards said today “RDA has developed the digital futures strategy so the region can make the most of opportunities presented by the National Broadband Network rollout.  The strategy sets out a way for the region, through a collaborative effort from key agencies and local governments, to improve quality of life for everyone and improve the productivity, liveability and sustainability of the region.”

RDA Peel will be establishing a leadership group to lead the governance, implementation, monitoring and regular revision of the strategy and has already established a sub committee to oversee this function.

Recent announcements of successful applications to provide services under the Community Hubs Program by the City of Mandurah and the Digital Enterprise Program by Business Foundations Inc will complement Building the Peel’s Digital Future.

“RDA is working with these service providers to gain the best value from the funded programs, along with monies RDA Peel received from the Department of Regional Australia, Local Government, Arts and Sport to raise awareness of the opportunities the NBN presents to the Peel” Coral added.

Building the Peel’s Digital Future will also complement the work being completed by the City of Mandurah in developing their eMandurah strategy.

PRLF Chair Paddi Creevey said, “I am delighted key stakeholders in regional development have endorsed this strategy and will therefore consider its impact, and that of current and future digital technologies in their own plans and strategies.  The Peel region is fortunate to be an early stage NBN rollout site and needs to develop a competitive advantage over other regions by using it in an effective manner.”

Building the Peel’s Digital Future will complement the work being completed by the City of Mandurah in developing their eMandurah strategy.

Building the Peel’s Digital Future is available for download at

Wednesday, 31 Oct 2012


The recent Australian Bureau of Statistics Report 8153.0 – Internet Activity, Australia, Jun 2012 shows a 20% increase in the volume of data downloaded from the internet in the 3 months to 31 March 2012.

Data downloaded by fixed-line broadband accounted for 94% of all internet downloads in the three months ended 30 June 2012.

The volume of data downloaded by fixed-line broadband increased by 21% since the three months ended 31 December 2011. Data downloaded using wireless broadband also continued to grow, recording a 9% increase compared to the three months ended 31 December 2011.

The increase in downloads from December 2007 (59 332 TB) to June 2012 (414 537 TB) has been a staggering 698%.

The report can be accessed at

Wednesday, 31 Oct 2012


Regional Development Australia (RDA) committees have a key role to play in shaping infrastructure investment to meet regional needs during Rounds Three and Four of the Regional Development Australia Fund (RDAF).

 The Minister for Regional Australia, Regional Development and Local Government, the Hon Simon Crean MP, announced the funding rounds this week, inviting applicants to submit Expressions of Interest (EOIs) for projects that will support local economies, build dynamic communities and enhance liveability across the country.

 Round Three is worth $50 million and will provide grants of between $50,000 and $500,000 for projects located in towns with a population of 30,000 or less.

 Round Four will allocate $175 million through grants of between $500,000 and $15 million for priority regional infrastructure projects that also leverage funding from state and local governments and the private sector.

 As with RDAF Round Two, RDA committees will review EOIs from all potential applicants and select five priority projects for Round Three and three priority projects for Round Four to proceed to full application.

 Coral Richards, Chair of RDA Peel said “RDA committees are community leaders uniquely placed to determine viable projects that align with local priorities and regional plans.”

 “RDA committees are jointly appointed by the Australian and State and Territory Governments and we are in touch with our local communities,” Coral said.

 “We welcome the opportunity to have a strong voice and contribute directly to localism. The regions and local communities are going to be the real winners with the announcement of these new rounds.”

 In prioritising projects, Minister Crean has asked RDA committees to take into account regional priorities, the level of community support for the project, the impact of the project on the region and neighbouring regions, and its readiness to proceed.

 Mr Crean said the Federal Government has improved the RDAF guidelines to make it easier to apply and has broadened  the range of projects which can be funded. He also encouraged proponents to work with the local RDA committee.  “Keep working with your RDA—it’s the committee that decides which Expressions of Interest (EOI) are selected as priority projects to proceed to full applications.”

More information, including the Rounds Three and Four Guidelines, can be found at

Applicants can direct questions relating to the application and assessment process to

Wednesday, 31 Oct 2012


Regional unemployment has continued its recent downward trend with the Peel region unemployment rate at 5.4% as at 30 June 2012 down from 6.1 in June 2011.

Regional Development Australia Peel (RDA) Chair Coral Richards said, “the latest detailed figures, from the Department of Education, Employment and Workplace Relations, show a pleasing trend in regional unemployment rate, although we have some way to go to get down to Perth and State rates.”

 “These figures demonstrate the need to create more local job opportunities and match jobseeker skills with employer needs during any workforce planning.” 

  Unemployment Rate (%) Labour Force
  Jun Sep Dec Mar Jun Jun
Statistical Area 2011 2011 2011 2012 2012 2012
Boddington (S) 3.1 3.2 2.9 2.7 2.8 916
Mandurah (C) 7.0 7.2 6.8 6.4 6.2 30,860
Murray (S) 6.4 6.6 6.4 6.0 5.9 6,855
Serpentine-Jarrahdale (S) 2.9 2.9 3.1 3.0 2.7 8,713
Waroona (S) 5.7 5.6 5.5 5.1 5.0 2,128
Peel 6.1 6.2 6.0 5.6 5.4 49,472
Australia 5.1 5.1 5.1 5.1 5.2 12,087,800
Western Australia 4.4 4.3 4.2 4.2 4.0 1,311,300
Perth 4.3 4.2 4.2 4.2 4.1 982,000

Source: DEEWR Small Area Labour Markets June Quarter 2012


Wednesday, 31 Oct 2012


Regional Development Australia Peel (RDA) has released its strategic plan for the Peel Region to overcome its challenges and achieve economic, social and environmental sustainability by 2032.

 The plan, Peel 2032, has been developed to guide planning by Governments and other organisations and is used to inform the Australian Government of regional issues.

 RDA Peel Chair, Coral Richards, stressed the importance of the plan to the region.  “Peel 2032 identifies the economic, social and environmental issues in the Peel region and demonstrates how they impact on the productivity, sustainability and liveability of the region” she said.

 “It is clear that the way the region does business with Governments and others needs to change or we will face serious challenges around the sustainability of the region” Ms Richards stated.

 Peel 2032 is a living document that will be reviewed and updated as new information and data is received.  An example of this is where RDA Peel, in partnership with the City of Mandurah, Peel Development Commission and Peel-Harvey Catchment Council, is working to identify environmental sustainability indicators to include in the plan so the region can see if they are progressing in this area.

 Peel 2032 is available to download from

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